The Characteristics of Kansei Quality Evaluation by Design Experience

In this paper, we discuss ‘design experience’ is one of the factors which differ between designers and users by the result of Kansei quality evaluation. In this research, we want to clarify design experience grows what kind of characters, and how these characters influence Kansei quality evaluation by two experiments. The first one was let the subjects categorize many images of benches, based on visual and tactile information, then to let them choose their favorite ones. The next was investigation about comparing these conceptual structures of preference to cellular phones by PAC analysis. Therefore, our subject of two experiments divided two groups: One is Design field group, and the other one is Non-Design field group. From the result of the two experiments, the Design field group paid more attention to especially the appearance such as the ‘form’ and ‘structure’ of those products than Non-Design group, and they even checked the detailed points of the appearance as an important factor of Kansei quality evaluation. For this